There are so many opportunities to promote your products and services to your target audience.
But when it comes to marketing their business online most small business owners don’t even know where to begin.
Here are some basic and advanced services that should be used to get more leads, sales, and exposure for your business.
Get a web site, company blog, mobile site or specialized site created to meet your particular business needs. If you already have a website consider getting a second one that has a more specified purpose like capturing email addresses for leads.
Once a site goes live, it needs to be updated. If you don’t have the time or expertise to do this yourself it makes sense to hire someone to take care of this.
Search Engine Optimization (SEO)
Once your business has a website live on the Internet, you need to make sure the site is found by potential customers. The payoff of being ranked high on search makes is worth the cost of investing in SEO Services.
Social Media Management
Social Media is no longer about chatting with your friends. It’s important for branding, lead generation and sales. To get the most from it invest in having your social media accounts managed by an specialist. This frees you up to focus on serving your existing customers while someone else attracts new ones.
Having leads found and managed through online methods can also be a proﬁtable for business owners. When you capture warm/hot leads online and turn them into buyers, you will have repeat business for a long time.
Pay Per Click (PPC) Campaigns
Most companies have advertising budgets and they’re realizing that that their audience is surfing websites like Google and Facebook for more info about services they offer. If you have a budget set aside for advertising then hiring an expert to setup and run effective Pay Per Click campaigns on these kind of networks can generate a steady stream of leads and sales from people looking for what you offer.
Mobile media is exploding and local businesses are noticing that most of their customers are carrying around hand held devices like smartphones. Turning those devices into marketing machines for your local business is something that you really need to consider and talk to a web marketing consultant about.
Once your business has a website up and running, its going to attract an online audience. A great way to extend more value to that online audience is showing them videos of your business in action. For example: a restaurant owner can show “behind the scenes” footage of the kitchen, a dry cleaner can show the detailed process they follow to make their client’s clothes come out clean and perfect every time.
Your website is not the only way your business can be found online. Review sites and business directories may appear in search engine results pages with incorrect details and negative reviews about your business. Reputation management gives business owners the power to control the information available about your brand online.
Start Marketing Your Business Online
Use this list as a starting point, then contact a web marketing consultant to discuss your options. When making your decision consider your business goals, how involved you want to be in the process, and which strategy you see as the highest value in terms of return on investment.