Did you know that 31% of consumers rely on a search engine first when they’re looking for local services and products?
Now more than ever before people are using on the Internet to get information and reviews for the things they plan to purchase locally.
It’s estimated that 43% of online search engine queries consist of a city, state or zip code (local identifier). This trend shows consumers prefer going online to enter a few keywords when looking for local businesses rather than reading through out-of-date print directories.
Recent studies have also shown that 86% of consumers who use the Internet to find a local product or service follow up with a phone call or in-store visit. And 61% of those end up spending money offline with the local business they chose.
Why is Local Search Marketing Important?
In the past SEO (Search Engine Optimization) practices focused on keywords that could be found globally to get website traffic. This meant a “dui lawyer” in Dallas Texas could get to the top of the search results, and be ranked #1 nationally but that’s not a useful result if you live in Miami and needed a dui lawyer in that area.
There are two major factors that have changed things:
- The increase of people using their smartphones to do web searches, and
- The emphasis major search engines are putting on customized and geographically relevant search results for their visitors
If you conduct your business from a specific geographic location (e.g., lawyer, dentist, restaurant, auto repair, etc.), it’s crucial that you add local search marketing to your promotion strategies.
As you can easily see in the screenshot below, a search on Google for “italian restaurant” came back with a list that Google thinks is the most the most relevant businesses to that search. This is called the “7 pack” and it appears near the top of the search results page or sometimes in the middle of the page.
The chances of your business being seen by someone looking for what you offer is increased substantially if your company shows up within the “7 pack.” This is why local search marketing must play a crucial role in your total search engine optimization strategy. One of your goals should be getting into the “7 pack” of your industry and location.
How Can Your Web Solutions Help?
Having your business listed on multiple directories and review sites is a big part of being found online. Search engines and authority web sites will check and use those listings to determine the online relevance of your business.
Your contact details must be current and consistent throughout the different sites they appear on. The more accurate your contact details are on the Internet, the more trustworthy you appear.
Honestly, you just don’t have time to stay up to date with the information and work needed to get your business listed across the Internet.
We do, and will make certain your business listings are accurate and optimized. Besides you need to focus your time on serving customers and generating revenue.
When it comes to local search marketing we are very thorough with our work. This starts with learning about your business and competitors. Then we’ll determine the best strategy that fits your needs and budget. Some of the steps we take include:
- Creating a Google+ Local page for your business
- Adding your business to Bing Local
- Adding your business to Yahoo! Local
- Adding your business to multiple Directory Listings (e.g., Yelp, Superpages, Citysearch)
- Optimizing your website for Local Search
While there are close to 100 factors that can determine your business’s placement in local search positions, we keep up with the latest trends and modify our local search marketing strategies to match the latest trends. When you choose to work with us, you will certainly have the ability to benefit from this important knowledge.