Millions of people use mobile phones for communication every day. In fact, more people are using text messaging rather than making phone calls via their mobile devices.
Mobile phones are one of the most essential gadgets and considered a necessity to most people – especially of business.
Because of that, marketing strategies involving mobile promotions have been used by many businesses to reach potential customers – including SMS text message marketing.
However, in order for SMS text marketing to be effective, you have to be careful about how you use it. Similar to other marketing strategies, mobile marketing also needs to be thoroughly planned out in order to get the best return on your investment. The way you use SMS text marketing in your business greatly impacts the outcome of your goals.
What Are The Benefits of SMS Text Message Marketing
SMS text message marketing allows you to communicate directly to your target market by sending a simple, quick text message. This permission-based program is perfect because your recipients have opted-in to receive your messages. It’s effective because they WANT to receive your promotional offers.
Another great thing about SMS text message marketing is the deliverability of the message. Almost all text messages are read within minutes of receiving them. In fact, recent studies show that 97% of text messages are read within minutes of receiving them. So this is the perfect way to get your promotions across to your target market immediately.
SMS text message marketing is also more time-efficient compared to traditional advertising methods. Text messages have to be short due to character limitations, so putting together your marketing message takes just a few minutes instead of days and weeks to prepare.
SMS text message marketing is also highly trackable. You have the advantage of monitoring and finding out what happens with each message you send out. In other words, you can track down your campaigns to evaluate different metrics such as how many people viewed your message.
SMS text message marketing is also a great way to retain your customers at a very low cost. It’s the perfect recipe for customer retention because you can reach out to them very easily. These are customers who have already spent money with you, so chances are, they will come back to spend more and more money with you as long as you keep in touch with them.
Business owners have many different marketing strategies available to them today. However, not all of them are as effective and profitable as a SMS text message marketing campaign. As long as everything is set-up correctly and your list is taken good care of, your business can bring in a lot more money with the use of this amazingly effective technology.
Promoting Your Business With QR Codes
If you’re not familiar with QR codes, they make it easy for mobile users to find your website, ad or promotion. QR stands for “quick response” and they are two dimensional codes that you’ve probably seen on advertising. QR code look something like this:
If someone is interested in getting more details, all they do is scan the code and they are immediately taken to the web page or information you want them to visit. They don’t need to try to remember or type in any website address, it’s all done automatically. So the next time they see your ad at a bus stop, in a flyer or in a magazine, all they do is point, scan it with their smart phone and the marketing magic begins.
There Are Many Ways To Use QR Codes
Here are just a few ideas:
- Use them in your print advertising, making it easy for readers to find your website.
- Create coupons. Once your user scans the QR code, they can access a coupon instantly.
- Provide access to interactive maps, so your customers can find your business or event,.
- Add QR codes to your printed catalogs, so your customers can place their order online from their smart phone.
- Add a QR code to your business card, offering a special discount for scanning.
- Does your business have schedules? QR codes are a quick way to access office hours, fitness class times, show lineups and other types of schedules.
The possibilities are limited only by your marketing imagination. The gap between print and digital is closing quickly, providing you with so many options for using QR codes in your business.
Where to Start With Mobile Marketing?
It begins with focused research and a solid plan. Let us support you in determining the best way to get started using mobile marketing for your business.